What you need to know about product packaging
What is product packaging?
Up to now, there is still no exact scientific concept about product packaging, with each manufacturing industry has a different concept and perspective.
In the simplest understanding, the product's packaging is a special product, combining materials with color and structure image designs ... to cover and contain to protect products inside copper. time makes each product unique and different.
Product packaging history
Product packaging has a very long history. Since ancient times, people have known to use leaves (large leaves such as gourd leaves, squash, ..) to package items. Or use types of animal skin, bark to create a basket to transport fruit, food ... from one place to another. This simple type of "packaging" was then the role of storing and transporting rather than preserving the product.
Later, when realizing the limitations in reusing leaves, bark, animal skin, ... people began to find better materials such as ceramics, glass. Ceramic pots were born. First of all, in China, from eight thousand years ago, it was known to create ceramic jars to store and preserve liquid or solid products.
The heavy and fragile disadvantages of ceramic and glass jars make paper and plastic packaging. Through a long history, up to now, these two packaging types are still widely used and modified with many different types of unique design colors. Today, the role of product packaging is also greatly expanded compared to just containing as before.
Meaning, benefits, roles, and importance of product packaging
Role and meaning of product packaging
As mentioned above, the meaning of product packaging is extremely important, it determines the success of the product and the sales campaign of the business. Consumers are often excited by-products with eye-catching, luxurious packages, and diverse designs. So today's packaging is not only a tool to protect products but also to promote the image of the product and brand of the enterprise.
1. Information transmission
One of the meanings of product packaging is to convey information. The information printed on the package includes product name, ingredients, product materials, uses and functions, manufacturer information, instructions for use, expiry date, ...
Product packaging provides specific information necessary for customers to understand the product to buy, know the origin, ... then decide to buy or not.
2. Protect the product
This is the role of the product packaging that everyone knows, the product packaging helps to protect the inner product from being broken, damaged, and not affected by the outside environment.
3. Easy shipping
With products such as liquid, sugar, salt, ... it is difficult to transport. Therefore, the role of product packaging is also a simple and effective way to bring products to consumers.
4. Minimize theft
The meaning of product packaging is also very important that helps reduce theft. The packaging is usually packed only once opened, so when opened, it will not be closed. In a business environment such as supermarkets and shops, this helps to reduce the risk of product theft.
5. Ensure convenience
Product packaging can help to pack easily and diversify, easy to distribute, and display in supermarkets. For canned products, it can be opened, closed, used many times very convenient.
6. Advertising products
The meaning of product packaging is always fully utilized by businesses that are marketing. Packaging helps to attract buyers and to encourage consumer behavior. Product packaging also becomes more important in building a strong and unified brand, helping businesses to promote products at no cost.
The importance of product packaging
One of the ways to have a successful marketing campaign is that businesses should focus on designing product packaging to stand out, attract customers, help consumers recognize products, brands, and create trust with customers. Therefore, the importance of product packaging in the format of branding and eye shadow to the user is extremely great.
The role of product packaging
1. Protection and additions
The packaging is used during transportation and preservation, especially for food, the packaging plays a very important role to ensure that food remains fresh. Therefore, it is necessary to have many different types of packaging to preserve product quality toast.
Easy to recognize products and brands
The role and task of food packaging are to help consumers identify products and brands, create trust, prestige, and peace of mind when choosing products of certain brands or companies or businesses...
2. Product marketing
It can be seen that the role of food packaging in advertising brings very good results. According to brand experts, the packaging is a part to identify and promote extremely well in the current market economy.
3. Satisfy market demand
This is the important role of product packaging, catching up with the market, paper packaging is used the most in food packaging, so packaging both keeps up with the trend and meets the needs of users. consumers.
It can be seen that deriving from the role, meaning, and importance of product packaging, people are increasingly interested in packaging design. The benefits of packaging are extremely great in terms of preservation, transportation, and promotion and are specific characteristics of the product. It is both a tool to identify the brand, create the link between the manufacturer and the customer, as well as the media, is a means of conveying useful information.
The factors to highlight the value of the product are the size of the package, the shape, the color, the material, the styles, the symbols, ... You can also design the packaging at home if you have a little. aesthetic and know how to use professional graphics software.
Product packaging can be considered the face of the product as well as the brand. Therefore, do not underestimate the role and meaning of product packaging.
Types of product packaging
Each type of packaging is suitable for each different product. To know the types of product packaging we can classify them according to the following.
Product packaging by functions
To classify product packaging, of course, product packaging with the same function will be put in the same group. This heading includes the product packaging types that are the inner product packaging and outer product packaging.
Type of product packaging in direct contact with the product
Inner product packaging is the type of packaging in direct contact with the product. Therefore it will be charged with the product. For example, packaging for jellies, packaging for salt, pasta, packaging for cement, ...
Outer product packaging is the type of packaging used in the transportation process to help protect the quality and quantity of products during transportation. Depending on the type of packaging that can be recovered or not, its value is calculated immediately or partially to the value of the consumed product. For example, if you buy a television at a showroom selling electronics, they will store the television and its accessories in a foam-lined carton package to preserve the product during the transport process. Buying fruit from the market will be put in a plastic bag to take home.
Product packaging according to the number of uses
Product packaging types are disposable and are reusable. The disposable packaging type only serves the product once only from the time of production until it reaches the consumer. Its value will be calculated into the value of the product and it is not or very much reusable. The packaging used many times is the type of packaging that can be reused. Usually, the outer packaging and inner packaging are made of metal or synthetic plastics.
Packaging according to fabricated materials
The next way to distinguish the product packaging is based on the material of that package. This group includes the types of packaging for products that are:
Wood packaging: this type of packaging is extremely easy to manufacture and use, has high durability, reusability, and materials that are easy to exploit. But this type of packaging has a relatively heavyweight, easy to absorb water, flammable, easily damaged by termites, mites, mice…. Examples of wooden packaging are cases, ladders, closed containers, or small boxes for jewelry.
Metal packaging: this type is quite good, can reuse many times, but the cost is a bit high, the weight of some metals is quite heavy, so it is often used for special types of products: flammable, explosive, volatile, toxic substances, liquid products, for example, gasoline, oil, oxygen, compressed air hydrogen, insecticide ...
Paper, carton, and cardboard packaging: this type of packaging is quite popular. Resistance to basic moisture, tear, fold and impact; good heat resistance, low fire, and resistance to insects and germs; odorless, tasteless, non-toxic; Flat surface, easy to print decoration, easy to use. This type is capable of being recycled into other objects.
Packaging made of glass, ceramics: usually to store liquid products such as pharmaceuticals, chemicals, alcohol, soft drinks, perfumes ... this type is non-toxic, non-reactive with goods, has hardness certain, but very fragile under strong impact and difficult to guarantee during long-distance transportation.
Textile packaging: the main materials are jute fibers, hemp yarn, and nylon fabric. This type of packaging is quite soft, often containing loose particles. Has a certain strength, easy to stack but easy to tear, easy to be eaten by insects and dirt.
Packaging made of rattan, cork, and bamboo: this packaging is usually in the form of baskets, baskets, baskets, baskets. This type of packaging has an abundant source of materials, simple production, extremely convenient you can use many times. This packaging is usually used to transport, contain fruit and vegetable products, and some other products.
Popular packaging sizes
Each company or business has a product packaging printing standard that is suitable for each product inside and there is a combination of product quality with the aesthetics of the packaging. Therefore, when choosing the size of the package, it is necessary to carefully calculate it to suit the quantity and characteristics of the product.
Some of the most commonly used packaging sizes
Food group (Rice)
1kg: 16cm x 28cm size OPP / PE, PA / PE material can be made in box, 3-sided press or middle back ...
2kg: KT: 20cm x 32cm OPP / PE, PA / PE material can be made in box, 3-sided press or middle back ...
5kg: KT 30cm x 48cm material PA / PE or woven PP, BOPP composite PP, the type can punch holes, sew straps ...
10kg: KT 40cm x 58cm material PA / PE or woven PP, BOPP composite PP, the type can punch holes, sew straps ...
20kg: 45cm x 75cm common size, PP or BOPP composite PP
25kg: Common size 50cm x 80cm PP or BOPP composite PP
50kg: 60cm x 95cm common size, PP or BOPP composite PP
Group of wood pellets, sawdust
Usually used 2 payloads are 15kg and 20kg
15kg: 45cm x 75cm size
20kg: KT 50cm x 80cm
The material can be PE or PP transparent woven to see the product inside
Group of feed for cattle and poultry
Animal feed poultry
25kg: 52cm x 90cm
40kg: 60 x 100cm
Seafood
25kg: 60cm x 100cm
40kg: 70cm x 130cm
Fertilizer group
Microbiological organic fertilizer
40kg: 55 x 90cm
50kg: 60 x 100cm
NPK fertilizer
50kg: 60cm x 93cm
Micronutrients
20kg: 45cm x 65cm
The manufacturing process - printing product packaging
The manufacturing and packaging printing process is done? Most of the packaging products today are plastic food packaging. Therefore, Tam Thanh will introduce you to the production process of food plastic packaging.
What is food plastic packaging?
Plastic food packaging is a product used to store and protect food safely from the time it is transported to the hands of consumers. It can not only handle the food but also serve as a means to provide the necessary information about the manufacturer, product information, and necessary product designation. This is one of the marketing ways that has a huge impact on business economics.
The manufacturing process - printing product packaging
How is the production and packaging printing process performed? Most of the packaging products today are plastic food packaging. Therefore, EIP Global will introduce you to the production process of food plastic packaging.
What is food plastic packaging?
Plastic food packaging is a product used to store and protect food safely from the time it is transported to the hands of consumers. It can not only handle the food but also serve as a means to provide the necessary information about the manufacturer, product information, and necessary product designation. This is one of the marketing ways that has a huge impact on business economics.
PP food plastic packaging production process
Step 1: Design product packaging
After working with customers, packaging samples, packaging dimensions will be sent to the technical department.
Step 2: Production process of food plastic packaging
Creating PP fiber: Put PP plastic particles into the hopper with a fiber making device and then melt the material. The liquid plastic extrusion screw flows to the mold with the size as required by the customer, the plastic film is formed through the cooling water tank, the film goes into the blade of the knife, the fiber goes through the heating unit to stabilize. to the spinning machine.
The weaving of PP fabric: The rolls are fed into a four-shuttle circular loom to weave a tube, thanks to the knife cut into a few PP pieces through the rolling mechanism into several PPs.
PP fabric coating: The fabric roll is fed into the coating machine, coated through a layer of PP 30 thick plastic to increase bonding and prevent moisture for food.
Bag forming system: After being coated, the PP fabric will be taken to the bag making system and label printing, the Kraft shoe tape is glued to the tube, through the system.
Sewing machine head, bagging: The bag is brought to the automatic valve folding system and the sewing machine head, bagging at the same time through the lug chain system and out.
That is the process of producing PP plastic food packaging that is popular today.
Product packaging design process
The product packaging design process is very important in building a strong brand. Packaging not only protects, describes, and introduces products, but it also contains many factors that affect customers and their buying decisions. The following article will help you better understand the product packaging design process.
Product packaging design is an important part of the branding strategy for the product
Research information exchange about products
Before embarking on the product packaging design process, you need to know detailed information about the product, what kind of product you will design, its features, its uses, and features. so that you can clearly determine the product packaging size, as well as the product packaging design, is suitable. This is quite an important stage in the product packaging design process, it will greatly affect the success of packaging design. If you do not know your products well, when designing packaging samples, it will lead to mismatches and imbalances.
Branding product strategy
After understanding the basic characteristics of your product, you need to build a strategy for your product branding. From building images, fonts, to brand names, all will greatly contribute to the success in promoting the brand name of the product. This step is a very important step in the product packaging design process, it determines the packaging design, and determines the marketability of the product. Many designers find ways to design product packaging so that the product is beautiful and the quality is suitable for the size of the product's packaging, but forget that the key is to highlight the brand name of the product.
Identify target customers, research the market
Determining which customers you need to target is the decisive step for the success of the product packaging design process. When determining the number of customers to consume, it means that you determine how to design the packaging that is suitable for the product, with the consumer. The success of product packaging design is that the item is selling well in the market and the customer base is expanding.
Creative packaging design template
Once you've completed the three steps above well, you can get started on designing right away. This is the last and most important stage in the product packaging design process, it shows the creativity of people and also determines the success of product packaging. The way to design a creative product packaging is not a single platform, you need to firmly grasp the above three steps, and at the same time come up with the implementation idea as soon as possible so as not to lose your ideas. A perfectly designed packaging sample must be suitable for the size of the product packaging, suitable for the design, and, importantly, the quality.
Price list design - printing of product packaging
To get a specific quote, EIP Global needs to have a careful discussion with customers about the product, understand the product as well as your wishes, find out the most suitable solution to give a suitable quotation. well suited.
With each requirement of product packaging, EIP Global listens to the wishes of customers, thereby developing the designs and contributing more unique new image and size design ideas. The process of working and exchanging between the two sides can be quick or prolonged depending on the type of packaging.
To receive a specific design and printing quote, please contact the EIP Global hotline +84969886883, we will advise and quote the most suitable price for other quarters.
How to package products
Proper product packaging is an extremely important art that helps products both get the right packaging and meet the standards and protect the goods from impact with external impacts. Our following product packaging instructions will hopefully help you with your packaging.
For electronic goods
For electronic products that require care and avoid strong impacts such as laptops, printers, phones, ... the product packaging should be packed with foam, foam, ... elastic, tasteless, and strong impact. These pads protect fragile items from impact and external conditions. These cushions should also be appropriate for the size and weight of the product.
Bottles containing liquid
How to pack products for liquid goods, the first principle is to be tightly sealed to prevent liquid from flowing out even on the side or upside down.
If a product is to be covered by a gasket and air bubble, if there are many bottles, each bottle must be separated by a baffle or use elastic material between the gaps to prevent the product. products collide and move.
For fragile items
Items with fragile materials such as ceramics, glass jars, perfumes, statues, ... need to be carefully packed and packed with a foam-based cover that resists strong impacts...
When packaging the product should use special packaging paper, use enough foam to ensure the item does not shake or shake strongly when moving.
For all kinds of machine equipment
The way of product packaging for machinery and equipment should ensure that the goods are not damaged or affected during transportation. Product packaging should be large enough in size for the product and have strong durability.
Curled up items
The product packaging method for curled items such as documents, maps, paintings should be put in plastic water pipes or wrapped with tough paper and then put in a paper box.
You should choose a plastic tube or paper with the same diameter as the item to prevent the item from falling out.
For food
The way of packaging food products will depend on the type of food that chooses the right product packaging to keep the nutrition, freshness of the food, prevent spoiled, rancid food.
There are three types of food packaging products:
Sealed packaging: Separates food from the outside environment, ensures a long shelf life for food.
Open packaging: open product packaging directly encapsulates vegetables, fresh fruits, and vegetables in order for the food to be fresh, processed, and ready to eat.
Outer packing: Product packaging directly holds products, creating stacking, convenient to transport, or store.
Product packaging should be covered with the goods to ensure the best preservation.
Law on product packaging
Some regulations in product packaging law.
For all names indicated on the package
The names on the package include the name of the goods, the name of the business, the name and address of the organization, and individual responsibility for the product. Based on the law of product packaging, the product's name needs to be written in the largest, most prominent, and sharpest font. The remaining names must be written clearly, unambiguously, without abbreviations, symbols, except for what is specific and specific of that enterprise.
For origin, manufacturing date, and expiry date
According to Article 17 of Decree 89/2006 / ND-CP, the origin of goods should be recorded in the form of "made in", "made in", "made in", "origin" ... For goods produced in Vietnam is allowed to circulate and exchange domestically. If the place of production is clearly stated, the origin is not necessary. The production date and expiry date indicated on the product's packaging are the most concerned by consumers. Because of that, consumers can know the quality as well as the value of the product. The manufacturing date should be recorded according to the calendar date, date, and month with two digits, the year with two or four digits. The number indicates the date and month of a timeline to be written on a single line. The words such as date of manufacture "," expiry date "or" expiry date "should be fully, clearly written or abbreviated with capital letters" PRODUCTION DATE "," SHELF LIFE "," USER MANUAL. "...
For ingredients, ingredient quantities
Ingredients are to write the names of raw materials, additives ... in the product. According to the law of product packaging, ingredients need to be fully and detailed, and the parameters must be recorded from high to low. For different types of products, there are different indications. For drugs, it is necessary to specify the composition and content of active ingredients; for cosmetics, it is necessary to include additives ...
For the technical parameters, warning information
Specifications and warning information are specific to each product category. They should be recorded on the packaging in a reasonable, accurate, and complete manner.
Other contents are shown on the product packaging
They include codes, bar codes, standard conformity marks, regulatory conformity marks ... All of these contents need to ensure accuracy, reliability, truthfulness, and must be properly reflected on the properties and characteristics of the product. Product labels must reflect the distinctive, unique, and characteristic of the enterprise. Label elements need to be ensured that they are not copied, copied, or stolen from any other business.
Requirements - regulations on product packaging
Complete information is required
According to the law on product packaging, all necessary information about the product such as ingredients, usage, usage, notes, expiry date, place of manufacture, and barcode, ... must be fully recorded on the package. product packaging. This is a prerequisite for your product to be launched in the market or not. If there is missing or incorrect information on any source of information on product packaging, your company/business will be solely responsible for that.
Non-toxic and suitable for the product
This is probably the prerequisite product packaging regulation for all packaging. Product packaging can be plastic, paper or carton, metal, glass, ... but no matter what product it is used for, product packaging is required to keep safe for users. Ensure there are no chemical changes during product storage. Currently, in order to protect the environment, the product's packaging must meet the requirements of being biodegradable and environmentally friendly.
Ensure aesthetics
Another regulation on product packaging is that the design, size, and material must match the characteristics of the product. There is also a requirement for product packaging that is uniquely designed, eye-catching motifs, packaging content must be related to the product, suitable to each target audience. Because packaging is also responsible for helping sales and creating excitement for consumers.
Product protection
Of course, product protection is the most important function and requirement. Packaging must ensure that products are not damaged during transportation or storage in order for the goods to reach consumers in perfect conditions. Product packaging is required to have a texture that preserves the properties of the product such as the inherent flavor, moisture, appearance of the product, and protects the product from impact. Product packaging must be pasteurized and prevent bacteria from invading and altering product quality.
Basically, the decision on product packaging depends on the specific conditions that manufacturers make. Product packaging not only plays a marketing role but the most important factor is safety, businesses should know this in order to make the right decisions for their products' packaging.
Notice of product packaging change
Like the law of life, everything must always move and change in order to survive, so is the packaging. To have a fresh product or foothold in the market, you must change the product's packaging.
Why need to change goods packaging?
Product packaging is a way to promote a brand, why change it? That is the question you will encounter when you want to change your packaging. The answer to this question is that if people change, the packaging must also change.
You can easily see how life develops through the hairstyle you put, the way you combine your clothes, ... every moment there will be a certain change. As your life develops, your aesthetic requirements also increase, the old packaging patterns must also be changed to suit the changing of society.
The types of goods that change owners or want to keep the brand and change some products are also a factor in the decision to change the packaging of goods.
How is change represented?
The packaging of goods is usually printing paper, glass, plastic, wood, ... changing the packaging can change the materials that make up the packaging or change the design, size, image on the surface of the package. envelope.
Material changes can be from using plastic packaging to using paper packaging or new material and between the original or completely changing the old packaging design.
Changing pictures on product packages and labels is the simplest method of change and still helps consumers identify products easily. You only need to change some small details and keep the texture and arrangement of the image as before.
Note when changing product packaging
First, you have a thorough study of your consumer behavior and preferences, which will give you the most appropriate direction. Then tell your customer how will you change your packaging in the near future? The description is as accurate as possible. Finally, changing the product's packaging will have to depend on a number of factors:
Do not change too many things at once: logo, font, image arrangement, slogan, packaging design, ... etc ...
New packaging must be based on an extension of the old packaging.
Always pay attention to clear brand identity.
Beautiful product packaging images
When choosing to buy a new product, what makes your first impression? 80% of consumers are convinced by beautiful product packaging and then think about product quality.
That is why the graphic design industry is developing, beautiful product packaging patterns are considered the brand face of that product, deciding 60 or 70% of the consumption of goods. The beautiful packaging will have a huge impact on the sales strategy and contribute to asserting the exclusivity of the product brand.
Nowadays, when the competition between the types of goods on the market is getting more and more severe, brands and brands spend a huge amount of money on designing beautiful product packaging. It can be understood that designing beautiful product packaging is the process of realizing the ideas of marketers into packaging images in the most creative way.
Beautiful product packaging patterns are the result of attracting the public's eyes, consumers by the clever combination of ingredients, product structure, product image, color, and many foreign factors. other margins. To make beautiful product packaging samples is a creative process of the designer.
On the market today, there are many beautiful and impressive packaging models that play a decisive role in attracting the tastes of consumers in order to persuade buyers and increase sales. Also in the group of creative industries, creating beautiful product packaging patterns also follows the changing trends each year. Here are the lines of creative trends to create beautiful packaging that never goes out of style.
Product packaging patterns are beautiful in simplicity
This trend line emphasizes the core value of the product, simple natural creativity will hit the end target customer psychology. Therefore, beautiful, simple, and natural product packaging samples often capture the end-to-end affection of consumers rather than beautiful packaging models following the changing trends in each period of the year.
Beautiful and simple paper packaging template
Beautiful product packaging patterns in geometric shapes
The trend of designing geometric product packaging has created a high aesthetic effect, the simpler the shapes are, the more sympathetic the customers are. The beautiful geometric product packaging samples are currently "storming" on the best-selling shelves. Not only that, but this design line also covers other creative fields such as fashion design, web design ...
Packaging with design in the form of unique and impressive geometry
Classic beautiful product packaging patterns
Classic beauty always has an irresistible appeal to a certain segment of customers, especially the strong development of the vintage hot trend, beautiful packaging design is not out of this development. This design line works especially well with retail items, taking traditional beauty to nurture and grow the future.
Packaging design with unique vintage style
Beautiful and sustainable product packaging samples
Although it is not eye-catching, does not create the effect of "surprise, admiration" of customers before these beautiful product packaging samples, but it cannot be denied that the brands that persevere in this packaging design have vitality. the most durable products on the market, typically the "classic" products such as coca-cola, Pepsi, ...
Sample of sustainable packaging on the market
For more advice and the introduction of beautiful product packaging samples, please contact us immediately at +84969886883.
The beautiful product packaging patterns directly affect the psychology of customers and make big decisions on product performance. Therefore, in addition to spending large costs on production, businesses should spend investment in eye-catching and impressive product packaging design. Good wood with nice paint is the best thing.
